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What is White Hat SEO?
White Hat SEO consists of a set of transparent and ethical actions that are carried out to position yourself organically, without paying Google or other search engines, and there are almost countless practices that can be exercised to get your website to appear among the first results; although, it is clear that, when it comes to SEO, not everything is valid and you have to know what is valid and what is not.
Much of the “white hat” terminology refers to the use of search engine optimization tactics for a website, focusing on a human audience, i.e., meeting people’s needs to find what they’re looking for, rather than just working to please Google’s algorithms. For example, a blog that is optimized with White Hat SEO focuses on relevance, user experience, design, and loading speed, as well as the fact that it has a responsive format that is readable on different devices, something that is essential for visibility these days.
When it comes to strategies to follow for the application of SEO, two important aspects allow you to define the line that you are going to manage to climb positions in search engines. White Hat SEO is the representative of political correctness when it comes to digital marketing, the safe way to make a page visible without having to resort to the dangerous side. It is, therefore, a philosophy or theory with many adherents, although that does not mean that it is incompatible with Black Hat.
Some prefer the term “Grey Hat SEO” since neither strategy is completely bad or good. We could simply define it as the set of web positioning techniques that allow you to accelerate the process of climbing in the ranking of search engines without having to breach the guidelines imposed by Google’s algorithms. And, unlike Black Hat, it does not use methods that can lead to sanctions, but it is not completely rigid about it either.
White Hat SEO vs. Black Hat SEO
So, knowing what White Hat SEO is, learning how to differentiate it, and understanding why it is important to exceed the good practices of this discipline is essential to avoid penalties from the famous search engine. Its correct application makes the difference between successful companies, blogs that manage to attract massive traffic, and those that fall by the wayside. The funny thing is that if you search for information about White Hat SEO on Wikipedia, you won’t find any space about it or basic information.
On the other hand, if you want to know what Black Hat SEO consists of you will find that the online encyclopedia has an entry, defining this discipline as “the use of techniques to deceive the search engine Google, Yahoo, Bing, etc., to obtain profitable results, improving their positioning in search engines for the keywords worked.” So, plain and simple, Black Hat could be described as the black market of SEO or a way to climb positions dishonestly.
Why is it so important?
Through certain keywords, White Hat SEO will rank your website organically, and, unlike Black Hat SEO, legal techniques are employed in the eyes of search engines, taking into account the needs of users. The methodology may seem more complicated and subject to long-term work, but the results are more natural. In addition to making the source code of the page easy to read, the goal is to create interesting content that is attractive to internet users, which allows you to generate quality links and backlinks.
You should keep in mind that ignoring good SEO practices can lead to a penalty. As the main search engine today, Google is responsible for registering billions of visits every day, and each one represents a great opportunity for your page to be discovered by new Internet users. So, Google is a very important and powerful source for driving traffic to your website, and the best way to ensure a clean strategy is through White Hat SEO.
Think about all the work it took you to build your website and the time and money you’ve invested to capture the attention of new users and build customer loyalty. Why take unnecessary risks? Think about the damage you would do to your work for months and years if you opt for dishonest positioning practices, and remember if your website is penalized by Google’s algorithms, there is no guarantee that you will ever have a privileged or respectable position within its searches again.
Basic tips for you to put White Hat SEO into practice
- Quality content: Content is the king of SEO, the main purpose of search engine positioning, so everything you write has to respond to the concerns of internet users and be written to seek optimization by Google. You can create keyword pages with content of approximately 1500 words, which is one of the most recent requirements of the Panda 4.1 algorithm, addressing a topic that is consistent with the keywords you want to position.
- Relationship between images and content: There must be consistency between the articles you write and the images that accompany them, taking special care that the photographs are of quality and not protected by copyright. Remember that images are also an important part of SEO, and search engines reward pages that use images related to the content being developed. In addition, you must reduce the weight of your photos, as it is a vital aspect when it comes to displaying the data of the SERPs.
- Choose your keywords and apply link building. Links are essential for SEO positioning, and without them, it is impossible to climb the ranking on Google. It is important that you inform yourself well to know how to implement an organic link-building campaign using keywords that have a coherent criterion according to your content. Also, consider the search terms of internet users, as they are very important for you to choose the right keywords.
Once you have carried out your keyword research, you must consider a strategic off-page link-building campaign since, if you manage to get other websites to link to you, you will be gaining positioning. This is because Google and other search engines understand backlinks as a reference of relevance and quality when it comes to content.
- Take care of your page layout. As we mentioned earlier, you should make sure that your website has a responsive design and is easy to navigate. Keep in mind that a page that works efficiently will rank faster in search engines. So, the more your website adapts to any screen, the better. It is an aspect of White Hat SEO that Google evaluates and values in a positive way when positioning your website.
Do you already know how to start mapping out your White Hat SEO strategy? We hope you found this post useful and that it allows you to get to know us better. Getlinko is the marketplace where you can register as a publisher and earn extra money with your blog or register as an advertiser and buy quality articles and backlinks from media from all over the world since we have a wide catalog for your convenience.
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