What is Link Building? | Definition, types, and how to do it


Do you know what linkbuilding is and how it can help your website or business? Achieving visibility, having excellent traffic, and getting everyone to talk about you in a positive way are the main objectives of any website with clear projections and desires to grow; However, all of this is easier said than done, right? […]

Do you know what linkbuilding is and how it can help your website or business? Achieving visibility, having excellent traffic, and getting everyone to talk about you in a positive way are the main objectives of any website with clear projections and desires to grow; However, all of this is easier said than done, right? You may have been on the internet for a while now, and even though you have quality content and responsive design, your metrics aren’t as good as you might expect. So how do you solve it? Any secrets? Link building, which is one of the hidden weapons of the SEO world, is what can take your website to the next level.

So, the first thing you need to focus on is understanding and applying SEO tools to get on the first page of Google. The road in front of you, paved by the multiplicity of options offered by digital marketing, is not easy to navigate, but the effort will be worth it. In addition, there are many support tools that you can use to generate quality backlinks, thus getting the best portals to refer you and contribute to the positioning of your keywords.

What is linkbuilding?

Before we tell you how to do it, let’s start at the beginning, shall we? You’re probably familiar with links. However, if you still have doubts or wonder why you should work on your own link-building campaign, you should know that the term refers to a set of techniques directed at convincing other websites to integrate links into their content that lead to your own website. These links can lead to your homepage, internal pages, posts, or images. This is an indication to Google that your portal is of quality and offers useful resources to Internet users.

Expressed in simpler terms, to understand what linkbuilding is, it is an effective way to increase the performance of your website through quality referrals on other pages so that search engine algorithms interpret such relationships as a sign that you provide valuable answers to people’s most frequent doubts and needs. You will only achieve this if you are linked to quality websites with topics related to those you handle in your domain and articles that are really relevant.

Definition of Link Building

Linkbuilding is a technique used in SEO (Search Engine Optimization) for the construction of internal and external links, with the aim of increasing the authority of search engines such as Google and thus improving the web positioning of a page. By increasing the number of links pointing to a website, the page will not only gain brand visibility but also search engines will consider the website more relevant thanks to the fact that their bots can access the site from different sources.

What is internal linkbuilding?

On the other hand, it’s also important to understand that linkbuilding is the final step of your SEO strategy, so you shouldn’t look for backlinks if you haven’t first mapped out a smart search engine optimization strategy. Similarly, it is important that you realize that link building starts with your own links, which is what is known as internal linkbuilding, these being the most relevant because they are considered the “main menu” of your website. You must choose these links very well, with keywords that you can position on the network and that represent the most frequent searches on Google, using the least amount of internal links so as not to disperse the authority of your domain, since this practice harms your positioning.

And what can internal link building do for your website? A lot of things! It’s an ideal starting point for later working with backlinks. In principle, this SEO practice facilitates the process of indexing the pages that make up your website since linking internal pages simplifies navigation. In addition, internal link building boosts the authority of your domain in general, makes navigation easier for your visitors, and generates an organized structure, prioritizing the information.

What is external linkbuilding? (Authority)

And in all this complex panorama, what is authority? Have you ever wondered what makes it so important? This is a value that Google gives to your website, depending on the links you get and if they are of quality. In other words, it’s the popularity you have on the internet. Usually, this SEO factor is determined by the number of quality backlinks you get and the external domains that refer you. In other words, the extent that you manage to link to quality websites with excellent organic traffic and good metrics, the more domain authority you will accumulate to optimize your positioning.

Benefits of linkbuilding:

Positioning your brand

Whether you work with a business domain or a freelance blog, when a quality website refers you online, it’s telling Google that your site is good and worthwhile. The idea is that the backlinks you generate, in alliance with the best internet media, point to the pages or content you want to position so that users identify you.

Search Engine Rankings

Google considers the fact that other websites link to your domain or to one of the pages of your portal as favorable since this allows the search engine to understand that your content is so good that there are those who recommend it. Therefore, external link building is beneficial for you to climb your position in an organic, fast, and effective way. And, as an additional tip, include other fundamental elements of SEO, such as the keyword in the URL and meta descriptions, which will make your website an internet sensation.

Organic Traffic

The fact that your brand or website name appears among the first results on Google goes a long way in helping you attract more users and grow more every day. Organic traffic doesn’t necessarily translate into more sales, but it will increase the chance that people interested in your content, products, or services will find you.

What types of link building are there?

Link Building White Hat

They are strategies that really add value to readers or web users, complying with all the rules and parameters requested by search engines such as Google. This type of link building consists of the natural obtaining of inbound links, especially from quality sites. Currently, there are platforms like Getlinko where you can buy sponsored articles and send your press release to publishers in the same niche as your site, getting quality links to improve your visibility and also improve web positioning, in addition to those that you will get organically thanks to the quality of your content. This technique is the most recommended to build an effective network of links without running the risk of being penalized.

Link Building Black Hat

It is the strategy of getting or acquiring as many inbound links as possible without following the rules of search engines on sites of dubious ethics. This practice can lead to the penalization of your site by search engines. Some of the most common black hat practices that are not recommended are indiscriminate link buying, bulk link selling, guest blogging abuse, and link sharing with other sites. While they may give you short-term results, they can ruin your website’s authority in the eyes of search engines.

How can you do link building?

1. Create quality content

It is the initial step, the most important for a successful off-page SEO campaign to revolve around. It is not for nothing that they say that content is the king of the internet and quality blog posts are what will help you position yourself in search engines, so try to be innovative, versatile, very professional and implement the trends to be a great copywriter.

2. Connect with big media to do Link Building

If you want to buy quality links, you need a wide catalog of media to help you design your link-building campaign. Getlinko, for example, is a marketplace that connects publishers with advertisers to make buying and selling sponsored items easier. You can register as an editor and register your blog, digital newspaper, or magazine, start receiving orders, and earn extra money with each post you write. Or you can register as an advertiser, top up your wallet, and access a catalog of more than 3,500 media outlets from Europe, Latin America, and the United States.

3. Use the power of Google

Filter the type of media you’re looking for on Google and use the search engine results to automatically prospect competitor emails, particularly those sharing the SERPs with you. This famous search engine will help you get an idea of which are the most relevant means to generate alliances and get backlinks.

4. Use Ahrefs

Ahrefs is a powerful link-building tool that will provide a more accurate idea of the quality of blogs relevant to your campaign. Also, Ahrefs’ graphs will help you assess your progression in link building, detecting SEO attacks that could represent a penalty from Google.

5. Do you already know about Semrush?

Its applicability goes far beyond SEO in general and links, so it will help you to study and control many areas of your digital marketing strategy. Semrush understands the study and analysis of the keywords with which you are going to work and generates reports of your evolution and the web positioning of your projects. So with this tool, you can see many parameters and values, but, if you want to be an expert in link building, it is essential that you know the traffic patterns and, above all, the backlinks.

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Clara de Getlinko
Especialista en Branded Content y Enlaces SEO en Getlinko
Published: 27 March, 2024