Google SGE: Así será la IA de búsqueda de Google

SEO

Conoce los aspectos clave de las primeras experiencias en las pruebas de la SGE por miembros del Search Lab de Google y todo su análisis.

Estamos ante un evento que podría ser un hito histórico en el SEO. Google ha dado un paso audaz hacia el futuro de las búsquedas con su Experiencia Generativa de Búsqueda (SGE). Por fin se ha dado un primer acercamiento a la versión beta por parte de los integrantes de Search Lab.

Veamos un ejemplo más de cómo la inteligencia artificial está transformando la manera en que buscamos información en línea y cómo estas nuevas funcionalidades están cambiando el juego tras la nueva beta lanzada hace unos días 

Just a few months ago, Google launched the Search Generative Experience (SGE) to the world. This revolutionary tool is powered by the latest artificial intelligence technologies, with a clear objective of streamlining and improving the accuracy of our searches.

Imagine finding what you need on the web more quickly and effectively, and that is exactly what Google aims to achieve with the SGE.

Exploring Beyond Traditional Search

The SGE not only revolutionizes search itself but also changes the way we interact with online content. Introducing “SGE while browsing,” Google has created an innovative way to explore relevant information.

This feature, available in the Google app for Android and iOS, and soon on the desktop version of Chrome, allows you to delve into long-form content and understand it thoroughly.

GOOGLE SGE: Search Generative Experience

GOOGLE SGE: Search Generative Experience

SGE while browsing a page

Innovation at Google doesn’t stop, and the SGE is proof of that. In addition to providing AI-generated answers, this experience is now available even while browsing a webpage in Chrome.

Although this feature is in beta and currently only available in the United States, it gives us an idea of how the SGE will continue to expand its possibilities in the future, offering contextual answers in real time as we explore online content.

The SGE provides Instant Answers on Key Concepts

One of the biggest challenges when searching for information is encountering unfamiliar terms. Google has heard our concerns and has responded with a groundbreaking solution.

The SGE now incorporates highlighted keywords in the AI-generated answers. Imagine hovering over these words and receiving instant definitions, removing obstacles in your search process and enhancing your understanding of the topics.

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Several Different Factors for Selection and Ranking

Indeed, we have links to external pages, and these are quite notable. However, positions and it seems quite evident that the factors for selection and ranking also differ from those currently used.

Achieving the top spot in a search today does not guarantee a prominent position in the carousel located on the right in SGE.

Follow-up Questions and the Rest of the Results on the SERP

Just below the AI-generated results and the set of links in the carousel, we first find a series of additional searches that allow users to continue the search process initiated with the original query. Finally, we encounter the usual organic results.

In practical terms, this means that in a search without ads, the 10 organic links, as we currently know them, are located below the visible section without the need to scroll.

Although it’s not comparable to being on the second page of results today, they are certainly positioned at the level where the sixth or seventh organic result would normally be.

The Revolution in the News Tab

The Google News tab has also been touched by innovation. The SGE now highlights results from influential media, meaning you will have direct access to relevant information that impacts your digital reputation and online visibility. Stay updated more efficiently and accurately with news that matters.

In conclusion, Google is redefining online search with the Search Generative Experience. From streamlining our searches to exploring content more deeply, these innovations are designed to provide quick and accurate answers, elevating our search experience to a higher level. Get ready to explore the future of online search with Google’s artificial intelligence!

SGE: WHILE BROWSING

SGE: WHILE BROWSING

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Clara de Getlinko
Especialista en Branded Content y Enlaces SEO en Getlinko
Publicado: 28 agosto, 2023
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