White Hat Link Building: What is It?

Digital Marketing

Contenido del ArtículoWhat is White Hat Link Building?White Hat Link Building vs Black Hat Link BuildingWhite Hat Link Building TechniquesWhy Getlinko? What is White Hat Link Building? White hat link building is a search engine optimization (SEO) technique aimed at increasing the number of high-quality backlinks to a webpage. It is the most secure form […]

What is White Hat Link Building?

White hat link building is a search engine optimization (SEO) technique aimed at increasing the number of high-quality backlinks to a webpage. It is the most secure form of link building and is essential for improving your website’s search rankings and domain authority. The quantity and quality of backlinks can affect how a search engine ranks your website. 

While white hat link building strategies can be slower than other forms of link building, it is the safest. 

White Hat Link Building vs Black Hat Link Building

When looking for link building strategies, it is important to note that there are different types. You must be aware of the difference between white hat link building and black hat link building. 

Black hat link building focuses on short-term advantages. It uses strategies that violate search engine guidelines. These strategies can include engaging in paid services to generate backlinks in bulk, using automated link building tools to comment links to multiple sites, and using Private Blog Networks (PBNs). 

These methods are frowned upon because they aim to drive traffic to a site without enhancing user experience or adding value to the content. People use black hat backlinks to get more backlinks with little work. While some of these strategies produce short-term benefits, they are becoming increasingly ineffective as search engines improve at detecting them. If a search engine suspects that a webpage used these tactics, the page will be penalized with a reduced ranking. 

In contrast, white hat link building aims to educate users and enhance their experience. It is considered an organic type of link building that search engines reward in their page rankings. While it follows search engine guidelines, it takes a longer time to get more backlinks to your website, but the backlinks are of high value and are the best way to optimize a site.

White Hat Link Building Techniques

white hat link building

When it comes to optimizing your website for search engines, using white hat link building techniques is important. Below are some of the top white hat techniques.

  1. Utilize Google Search Console

Google Search Console is a great tool for white hat backlink building. One of their best features is the top linking sites report, which generates a list of domains and pages that have a backlink to your website. This allows you to get connected with other brands. 

  1. Find Broken Links

Broken links, commonly referred to as dead links or link rot, are web pages that are no longer accessible. Typically, they result in a 404 error page due to moving, deleting, or reorganizing content over time. Broken link building is an SEO technique that builds backlinks by replacing links to 404 pages. Tools like Ahrefs, Backlino, and SEMRush efficiently identify the locations of these broken link pages, providing a straightforward avenue to promote your content.

  1. Guest Posts

Writing guest posts is a popular white hat link building technique. This approach involves reaching out to other websites and offering to write an article for them. Within this blog post, you can link to your website in a way that adds value to the reader. It is common for guest blogging websites to allow contributors to link to your site within the content of the blog or the author’s bio.

Guest post backlinks have various benefits. Some of these include:

  • Generating links from relevant websites, which are more valuable than non-relevant links.
  • Choosing which pages to link to effectively directs links to your most valuable pages.
  • Linking to multiple pages in a single article maximizes your website’s visibility.
  • Increasing the exposure of your brand or website through published articles.
  • Potentially receiving referral traffic from the link if your article ranks on Google.
  1. Publish Link Worthy Content

Creating link-worthy content is a valuable tool that can produce more than a couple of backlinks. The key is to ensure your content is high-quality and contains valuable information. Examples can include exclusive research, survey results, case studies, or the latest statistics on relevant topics. 

Additionally, your post should be long-form since these articles receive more links than short articles. Writing quality lengthy content can be worth more website traffic, a higher conversion rate, and a higher position on Google. Types of link-worthy content include ultimate guides, how-to articles, and list posts. 

Why Getlinko?

Getlinko is a great way to get high-quality backlinks. We use white hat link building strategies so you can get links in quality media relevant to your industry safely and with just one click. The published article will be completely organic with original writing. Go to Getlinko now and get organic links from quality media. 


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Clara de Getlinko
Especialista en Branded Content y Enlaces SEO en Getlinko
Published: 29 April, 2024