Selling Links

Digital Marketing

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Why Sell Backlinks?

Selling links is valuable to those engaging in link building. Backlinks play a vital role in enhancing a site’s visibility and search engine ranking. People purchase backlinks because the more high-quality links a site has, the more visible it is. Often, if you have a performing website, people will want a link from you. If your site has a good reputation and obtains steady traffic, sites with related niches will pay you to add a link to their site.

How to Sell Links Ethically?

Here are some key tips on how to sell links ethically:

1. Understand/ Follow Google’s Guidelines

Google requires that links sold should not pass PageRank. These links should have “nofollow” or “sponsored” tags on them. This ensures that the link doesn’t negatively affect your credibility and search engine ranking. 

2. Choose the Right Partnerships

It is important to partner with brands that align with your niche. Websites and brands that you connect with should have a connection with your audience as well. Selling irrelevant links to those outside of your niche could potentially damage your website’s integrity. 

3. Content Relevance

Links should always provide value to the audience. This helps preserve the user experience and offer relevant, high-quality content. 

4. Partner with Link Building Agencies

Link building agencies can help navigate connections between you and potential buyers. Agencies, like Getlinko, specialize in selling links tailored to fit one’s personal niche. Partnering with an agency can help accelerate the number of deals you receive. 

Preparing your Website to Sell Links

When selling links, your website should stand out. What makes your site different from others? To convey your uniqueness, you need to highlight your unique selling points (USP). This will help you stand out from the crowd and attract potential buyers.

Additionally, the content you are offering should be high-quality and up to date. Regularly updating your site with quality content attracts new visitors and makes your website more appealing to link buyers. Furthermore, you should have an engaged audience. Engaging with your audience through social media, comments, and newsletters makes your site more credible. By viewing your audience engagement, potential buyers can preview what you can contribute to their brand.

Finding Link Buyers

To find link buyers, you should use a strategic approach utilizing various platforms and networks. Here are some tips:

Participate in SEO Communities

Active participation in SEO communities, like SEO groups on LinkedIn or Moz Community, help you build your reputation as a reputable source for backlinks. You can engage in online forums and SEO discussions related to SEO and digital marketing to make yourself more credible and reliable. 

Utilize Backlink Marketplaces

Here, you can advertise your backlinks for potential customers. This makes selling links quicker and easier. A great marketplace is Getlinko due to their agility and diverse audience. Working with this marketplace will allow you to reach more potential customers within your niche.

Direct Outreach

Thoroughly research companies and websites that are relevant to your niche and could benefit from your links and reach out to them directly. During this outreach, it is vital to highlight how your link can benefit their SEO strategy. 

Link Farms

Link farms are groups of websites that link to other sites to increase SEO rankings. This is an unethical practice. These links are low-quality, omitting relevant keywords, only including thin paid articles. 


Selling backlinks is about quality and relevance, which link farms do not possess. Link farms are about creating as many links as possible to boost search engine rankings. However, when selling backlinks the links should be high-quality, relevant to your content, and follow all search engine guidelines.

Things to Avoid

Selling Links to Low-Quality Websites

Ensure you are selling to high-quality websites. Low-quality websites could negatively affect your site’s reputation and search engine ranking.

Overloading your Site with Paid Links

Overloading your site with paid links can negatively affect the user experience. This will drive your audience away and impact your site’s reputation and authority. It is important to prioritize the user experience over links. 

Why Getlinko?

Getlinko is one of the best marketplaces to buy and sell links. Selling links on Getlinko will help you improve your search engine visibility and increase your visibility and authority. 

Additionally, Getlinko offers the best techniques and tips for buying and selling links. If you want to stay up to date on these tips, it is essential that you register with Getlinko on all its networks, both LinkedIn, X, and Instagram, and also that you keep an eye on the blog posts, where every week a variety of content related to SEO, digital marketing and the news surrounding is offered. 


Register with Getlinko today to get connected with potential buyers!

See you inside!

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Clara de Getlinko
Especialista en Branded Content y Enlaces SEO en Getlinko
Published: 29 April, 2024