Buying web traffic may be the solution you’re looking for to generate more visits to your site. In the digital world, the competition to gain visibility and increase web traffic is becoming fiercer.
But how can you make sure you’re acquiring quality traffic that actually benefits your business? In this article, we’ll show you everything you need to know about buying web traffic and how to choose the best option for your site.
Contenido del Artículo
Types of Web Traffic on the Internet
On the internet, there are different types of web traffic that you can use to increase the visibility of your site. Below, we’ll explain the main types and how they can benefit your page.
Organic web traffic due to SEO positioning
Organic traffic is traffic that comes to your site naturally, such as through search engines like Google. This type of traffic is highly valuable, as the users who generate it are usually interested in the content you offer. In addition, organic traffic has a positive impact on your site’s SEO and rankings.
With a good link-building strategy, quality links that improve the ranking and reputation of your site, and a correct optimization of your content, you will be able to attract organic traffic to your website.
Paid Web Traffic
Paid traffic is that which comes from paid ads on platforms such as Google Ads or Facebook Ads. You can buy web traffic using different methods, such as search, display, or video ads. This type of traffic allows you to reach a specific audience and quickly increase your site’s visibility.
Bot traffic and the danger to your site
Bot traffic refers to visits to your website that are not from legitimate human users. Often, these come from the direct purchase of them, which can impact SEO in various ways
- Additional Load Affecting Site Performance
- Inflated metrics will distort the data provided by the statistics, and it will not be possible to analyze them to adjust the objectives.
- In terms of SEO and Google, damage is done to the brand reputation and trust of the site.
For these and more reasons, the practice of buying traffic from bots is not recommended to increase visitors to your website. Keep your traffic authentic and secure your SEO rankings with healthy practices for your site.
Organic web traffic from sponsored articles
Sponsored articles are a marketing strategy in which a company or brand pays for the creation and publication of content on a third-party website or blog. These articles are designed to promote the sponsoring company’s products, services, or events in ways that are subtly relevant to the audience of the website hosting them.
The main advantage of sponsored articles is that they allow brands to reach established audiences on popular and niche websites. By posting useful, informative, and quality content on sites relevant to their industry, brands can leverage the trust and authority the site already has with its readers. This can lead to increased attention and credibility compared to traditional advertising.
When sponsored content is created around topics relevant to the host website’s audience, it is more likely to attract readers interested in those topics. These readers can click on the links within the article and head to the brand’s website for more information.
When brands choose respected and relevant websites for the publication of their sponsored articles, they can benefit from the credibility and trust those sites already have in their audiences. This can lead to a greater willingness of readers to visit the brand’s website.
Advertorials in media and newspapers
Advertorials, also known as “advertising articles” or “editorial ads,” are a form of advertising content that is presented in a format similar to regular articles in media outlets, magazines, blogs, or other platforms. Unlike traditional ads, advertorials are designed to look like authentic editorial content and provide valuable or entertaining information to the audience while also promoting a product, service, or brand.
However, it is important to note that the success of sponsored articles largely depends on the quality of the content and the choice of the right websites for publication. If the articles are relevant, useful, and authentic, readers are more likely to find them valuable and visit the brand’s website to learn more.
Organic Web Traffic from Branded Content Notes
Branded content articles in specialized newspapers and blogs are pieces of editorial content that combine advertising elements with information of interest to readers. These stories are created by advertisers in collaboration with the newspapers’ editorial teams and are presented in a format similar to regular newspaper articles.
The goal is to provide valuable and relevant information to the audience while promoting products, services, or values of the sponsoring brand in a subtle and consistent manner.
Branded content notes are distinguished from traditional advertising in the sense that they seek to generate greater engagement and emotional connection with readers. They often focus on telling stories, providing solutions to common problems, or providing educational information. The idea is for readers to engage with the content while also becoming familiar with the brand behind it.
The Shortest Path to High-Quality Sponsored Articles
If you’re wondering how to find the ideal medium that talks about your brand in a sponsored article and thus improves your organic traffic, Getlinko is the ally you’re looking for. With a catalog of more than 10,000 digital publishers, blogs, and newspapers, you can easily find and contact the right one for your brand. If you don’t want to create content from scratch but insert your brand into an already created note, Getlinko does it for you.
You’ll also be able to view traffic metrics from Google Analytics and Ahref to make informed decisions based on your needs, strategy, and budget.
What is the difference between organic web traffic and paid traffic?
Organic traffic refers to visits that come to your site naturally through search engines or other external links. On the other hand, paid traffic is earned by purchasing ads or services that drive visitors to your site. Both types of traffic have their advantages, but paid traffic allows you to get faster results and better control the quantity and quality of visitors.
How to buy web traffic the right way?
As you saw before, when it comes to buying website traffic, the best practice is to choose to enrich your link-building strategy by generating sponsored content and quality links that point to your site from blogs and leading newspapers in your niche. Here are a series of recommendations to take into account when buying web traffic:
Define your goals and audience
Before you buy traffic, clearly state your goals. Do you want to increase sales, get subscribers, improve brand recognition, or promote a new product? Defining your goals will help you select the right traffic source and measure the success of your efforts.
Know your audience. It defines their online demographics, interests, and behaviors. This will allow you to target your traffic to the right people who are more likely to become customers or followers.
Choose the right media
Carry out a study about the media that best suits your needs and target audience, and remember to analyze their SEO metrics to choose the right one and establish your KPIs. We recommend Getlinko and its marketplace with more than 10,000 media and a multi-category search engine that will save you the time of searching by yourself media by media.
Set a budget
Define how much you’re willing to invest in buying traffic. Start with a small budget, and as you see positive results, you can adjust your investments.
Track & Optimize
Use tracking and analytics tools to measure the performance of your campaigns. Analyze metrics such as traffic, click-through rate (CTR), and conversions. If a traffic source isn’t generating the expected results, adjust your strategies.
Bonus: Take care of your site’s user experience
Make sure your website is optimized for fast loading and smooth navigation. Once visitors land on your site, offer relevant content and a positive experience for them to want to stay and explore.
Buying web traffic can be an effective strategy if approached with planning and focus. Remember that quality and relevance are key to turning that traffic into tangible results for your site.
Join Getlinko and improve your web traffic increase strategy
Following the advice that Getlinko offers you, as well as starting a link-building strategy through the means available in its catalog, will give your brand a better positioning in search engines and increase its visibility and authority.
If you want to keep up to date with the best techniques and tips, it is essential that you register with Getlinko on all its networks, both LinkedIn, X, and Instagram, and also that you keep an eye on the blog posts, where every week a variety of content related to SEO, digital marketing and the news surrounding both is offered.
In addition, the platform stands out for being a marketplace with more than 10,000 media so that you can start your positioning strategy through link building and obtaining quality backlinks.
