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What is Link Building?
Link building is the process of having your website linked from other websites, a practice essential for improving search engine rankings. These links help search engines discover new web pages and determine which ones should rank higher in SERPs. The more you have, the higher you rank.
Users tend to trust recommendations from reputable sources, like well-known media outlets, which also applies to how search engines rank websites. Obtaining links from well-known websites validates your content’s quality and relevance, boosting your website’s credibility in the eyes of search engines like Google.
Benefits of Link Building
Increased website traffic
To have an online presence, you must get good traffic. With link building, you will improve your online visibility. If you are consistent, the visibility will build authority which later increases your website traffic. Appearing at the top of the SERPs will increase your website’s traffic. Research from Ahrefs shows a strong correlation between a website’s link count and its traffic levels.
Domain authority is a key metric determining a website’s likelihood to rank in search engine results pages (SERPs). The credibility of a domain is assessed by different SEO tools like domain rating, authority score, and domain authority. These tools assess the quality of a domain’s backlinks and give it a score out of 100.
The main factors influencing domain scores include the quantity of websites linking back to the domain, the quality of those linking websites, and the selectivity of the domain in linking to other sites. Typically, quality backlinks from high authority sites have a higher domain authority than numerous links from low authority sites.
Over time, earning high DA/DR scores improves your online visibility and boosts your digital marketing efforts.
Reduce Bounce Rate
Bounce rate refers to the number of visitors who land on a page of your website and exit without exploring further. This is why it is important to include internal and external links in your link-building efforts to reduce bounce rates. Having both internal and external links makes your link-building efforts more organic, improves the user experience, and helps viewers appreciate your content.
It is important that your link building campaign focuses on quality over quantity. A great link building agency is Getlinko that focuses on building quality links related to your niche. With Getlinko, viewers will be able to easily navigate the site and result in reduced bounce rates.
Builds Credibility
Links are very important in Google’s ranking algorithm. Backlinks signal to Google that a particular piece of content is relevant and reputable. Appearing at the top of SERPs indicates that you offer value and builds your credibility with potential viewers. This perception of credibility creates increased user interaction with your site and encourages return visits.
Getlinko is one of the best marketplaces to obtain quality backlinks. We are sure to help you improve your link building strategy. Go to Getlinko and get started on your link building strategy.
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