What is White Hat SEO? White Hat SEO consists of a set of transparent and ethical actions that are carried out to position yourself organically, without paying Google or other search engines, and there are almost countless practices that can be exercised to get your...
It’s nothing worse than your customer not wanting to buy your product or service because they have a bad perception of your brand based on what they saw on the internet and social networks, or much worse when they remember a public scandal in which your brand...
SEO metrics are the tools you should use to determine the authority and relevance of a specific page on the internet. Page authority is another metric that determines this rating, and in this article, we are going to explain why you have to take this tool into account...
Knowing and understanding the SEO dictionary is a fundamental element when it comes to understanding how to define strategies to develop and improve your web positioning. We have already explained what Domain authority is, and this time, we will explain what Domain...
Find out what media kits are, examples, and key concepts with us. We’ll take you from the basics, what a media kit is and how to create it step-by-step, to the best inspiring examples from prominent brands, such as Airbnb and Coca-Cola. Learn how to perfect your...
