{"id":12017,"date":"2024-03-27T12:00:42","date_gmt":"2024-03-27T11:00:42","guid":{"rendered":"https:\/\/getlinko.com\/what-is-online-reputation-and-how-to-take-care-of-it\/"},"modified":"2025-04-22T19:40:38","modified_gmt":"2025-04-22T17:40:38","slug":"what-is-online-reputation","status":"publish","type":"post","link":"https:\/\/getlinko.com\/en\/what-is-online-reputation\/","title":{"rendered":"What is online reputation? And how to take care of it?"},"content":{"rendered":"\n

A bad online reputation is always a heavy burden to carry but even harder to unload. Once established, it doesn’t change easily, so knowing what online reputation is, its importance, and key aspects such as how it works, how to manage it, and how to avoid a possible crisis will help you maintain a healthy and polished image with your users. Ready to get started? Let\u2019s go!<\/span><\/p>\n\n\n\n

What is online reputation?<\/b><\/h2>\n\n\n\n

Digital reputation consists of the image, level of prestige, and sentiment that your brand generates in the general public. It originates from “word of mouth” in the comments and opinions that both people and influencers make about it through the different digital channels in which it has a presence.<\/span><\/p>\n\n\n\n

It is a term linked to “social proof,\u201d a psychological phenomenon that moves people to copy the actions, thoughts, ideas, opinions, etc., of others, something very useful in marketing since, in reality, most people decide on a product or service according to the comments and choices that other people make about it on the networks.<\/span><\/p>\n\n\n\n

The term online reputation is often confused with brand image; however, although related, each entails substantial differences. Brand image refers to the perception that consumers have of the brand, while digital reputation refers to the impact that such comments and opinions have on the brand’s image.<\/span><\/p>\n\n\n\n

What is the importance of online reputation?<\/b><\/h2>\n\n\n\n

According to a recent study, 94% of consumers choose a brand over another of its kind based on the comments and opinions they find about them in digital media. The one that has the approval of the majority on social networks and other platforms will be chosen 94 times out of 100.<\/span><\/p>\n\n\n\n

A good reputation equals good advertising, which translates into more leads and sales conversions. Are you starting to see the importance? Let’s keep watching.<\/span><\/p>\n\n\n\n

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Another reason that makes it so important to have a good digital reputation is that at the SEO level, the fact that search engines come across positive comments about your brand, your positioning will benefit notoriously.<\/span><\/p>\n\n\n\n

In addition to attracting new customers and improving your positioning on the web, having a good digital reputation is vital to building customer loyalty for your brand, something that strengthens its place in the market, one of the main qualities that any business wants to have, but how can we achieve this?<\/span><\/p>\n\n\n\n

What are the elements that make it up?<\/b><\/h2>\n\n\n\n

A good online reputation has strong foundations. What does this mean? It means that the following elements cannot be missing in its construction:<\/span><\/p>\n\n\n\n