{"id":11940,"date":"2024-03-27T10:59:26","date_gmt":"2024-03-27T09:59:26","guid":{"rendered":"https:\/\/getlinko.com\/these-are-the-20-best-seo-tools-to-improve-your-seo\/"},"modified":"2025-03-27T23:12:41","modified_gmt":"2025-03-27T22:12:41","slug":"these-are-the-20-best-seo-tools-to-improve-your-seo","status":"publish","type":"post","link":"https:\/\/getlinko.com\/en\/these-are-the-20-best-seo-tools-to-improve-your-seo\/","title":{"rendered":"These are the 20 best SEO tools to improve your SEO"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Search engine optimization (SEO) is one of <\/span><b>the most important strategies in digital marketing<\/b><span style=\"font-weight: 400;\">. It allows you to improve online visibility, increase traffic and attract new customers. For this reason, it is key to boosting the growth of brands, companies and organizations. Thus, there are a large number of <\/span><b>SEO tools<\/b><span style=\"font-weight: 400;\"> to monitor and <\/span><b>strengthen a<\/b><span style=\"font-weight: 400;\"> website&#8217;s positioning strategy. These provide <\/span><a href=\"https:\/\/getlinko.com\/metricas-seo\/\"><b>metrics and KPIs<\/b> <\/a><span style=\"font-weight: 400;\">on site performance, keyword rankings in search results, competitors, and much more valuable data.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11766\" src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-metrics-and-kpis-1024x576.png\" alt=\"seo tools - metrics and kpis\" class=\"wp-image-11766\" srcset=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-metrics-and-kpis-980x552.png 980w, https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-metrics-and-kpis-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In this sense, it is essential to know which <\/span><b>tools to improve SEO<\/b><span style=\"font-weight: 400;\"> are within our reach, as well as their <\/span><b>features, advantages and functionalities<\/b><span style=\"font-weight: 400;\">. In this way, it will be possible to determine how to use them and adapt them to our strategy. Therefore, in this article, we will talk about what SEO tools are and what they are for. In addition, we will provide a list<\/span><b> of 20 SEO positioning tools<\/b><span style=\"font-weight: 400;\"> (paid and free) divided into the following categories:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">SEO Tool Suites<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Keyword research tools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">On-page SEO tools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Link Building Tools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Technical SEO Tools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Positioning Tracking Tools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analytical tools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Local SEO Tools<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Tools: What Are They?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To begin with, let&#8217;s clarify what an SEO tool is. It is a website, platform, application or software that<\/span><b> analyzes a website in depth<\/b><span style=\"font-weight: 400;\"> and provides relevant information. Such information includes<\/span><b> key data<\/b><span style=\"font-weight: 400;\"> on:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Speed &amp; Performance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Quantity and quality of internal and external links<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Authority and relevance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Keywords and search intent of users<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Indexing Status<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Contents<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Consequently, SEO tools function as <\/span><b>trackers of information<\/b><span style=\"font-weight: 400;\"> related to the internal and external components of a website.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are SEO tools for?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The data provided by SEO tools is indispensable when creating an effective SEO strategy. Therefore, they serve to <\/span><b>determine the weak points<\/b><span style=\"font-weight: 400;\"> of a site and identify opportunities for improvement. This is in order to optimize visibility and performance in the SERPs (search results). They are also the vehicle to implement actions in favor of the health of the website, the user experience, and the gain of recognition in the market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are 20 SEO tools with which you can get relevant data from your website and improve your organic positioning strategy.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11768\" src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-what-is-seo-1024x576.png\" alt=\"seo tools- what is seo\" class=\"wp-image-11768\" srcset=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-what-is-seo-980x552.png 980w, https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-what-is-seo-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Tool Suites<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Suites are <\/span><b><i>all-in-one<\/i><\/b><b> tools<\/b><span style=\"font-weight: 400;\"> that offer a <\/span><b>complete assessment of a website&#8217;s health<\/b><span style=\"font-weight: 400;\">. Therefore, they generate clear reports on keyword research, technical factors, backlinks, performance in the SERPs, level of competition, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this sense, they are <\/span><b>tools for an SEO audit<\/b><span style=\"font-weight: 400;\">, as they have the necessary functions to execute an exhaustive and professional analysis of a website. Let&#8217;s take a look at some of the most important SEO suites on the market:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. <\/span><a href=\"https:\/\/es.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s start with SEMrush, one of the most widely used tools for<\/span><b> SEO optimization in keyword research and competitor analysis<\/b><span style=\"font-weight: 400;\">. It allows you to visualize the most relevant keywords for a website, the positions of competitors, and their paid advertising campaigns. SEMrush has the option to create projects and <\/span><b>analyze different domains and websites<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, it has a specific section to <\/span><b>carry out complete SEO audits<\/b><span style=\"font-weight: 400;\">. In this section, it is possible to examine factors such as URLs, metadata, content, backlinks, security, redirects, among others. Thus, it identifies the most serious errors on the website, generates warnings, and suggests improvement actions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SEMrush offers <\/span><b>paid plans starting at $119 and $229<\/b><span style=\"font-weight: 400;\"> per month for freelancers and SMBs, up to<\/span><b> $449 per month plans<\/b><span style=\"font-weight: 400;\"> for agencies, e-commerce, and large enterprises. Additionally, it has a free version with a limit of 10 searches and report requests per day.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/mangools.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mangools<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This suite is a suite of <\/span><b>integrated SEO tools<\/b><span style=\"font-weight: 400;\"> for keyword research, competitor analysis, backlink management, and SERP tracking. It has a user-friendly, flexible, and intuitive interface. In addition, it offers personalized technical support for its users. Mangools <\/span><b>consists of 5 applications<\/b><span style=\"font-weight: 400;\"> to execute SEO actions:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>KWFinder:<\/b> <b>Keyword research<\/b><span style=\"font-weight: 400;\"> tool. Indicate keywords with low SEO difficulty and high search volume.<\/span><\/li>\n\n\n\n<li><b>SERPChecker:<\/b><span style=\"font-weight: 400;\"> This is a tool that<\/span><b> analyzes the performance of a certain keyword<\/b><span style=\"font-weight: 400;\"> in the SERPs. It allows you to visualize which keywords have the best ranking and their level of competition.<\/span><\/li>\n\n\n\n<li><b>SERPWatcher<\/b><span style=\"font-weight: 400;\">: Used <\/span><b>to track a website&#8217;s positions<\/b><span style=\"font-weight: 400;\"> in search results. It also provides reports on changes in Google&#8217;s index based on keywords of interest.<\/span><\/li>\n\n\n\n<li><b>Link Miner:<\/b><span style=\"font-weight: 400;\"> It is a <\/span><b>link research and monitoring<\/b><span style=\"font-weight: 400;\"> tool with which it is possible to extract the backlinks of the competition. Link Miner evaluates links based on metrics such as Citation Flow, Trust Flow, and others.<\/span><\/li>\n\n\n\n<li><b>SiteProflier:<\/b><span style=\"font-weight: 400;\"> It allows <\/span><b>you to verify the authority and trustworthiness of any domain<\/b><span style=\"font-weight: 400;\"> or URL through MOZ and Majestic metrics.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11770\" src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-mangools-1024x576.png\" alt=\"seo tools- mangools\" class=\"wp-image-11770\" srcset=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-mangools-980x552.png 980w, https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-mangools-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Mangools offers a 10-day free trial to access the platform and review all its functionalities. It also has a <\/span><b>basic plan of 29.90 USD per month<\/b><span style=\"font-weight: 400;\">, a <\/span><b>premium plan of 39.90 USD<\/b><span style=\"font-weight: 400;\"> per month, and an&nbsp;<\/span><\/p>\n\n\n\n<p><b>agency plan of 79.90 per month<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. <\/span><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MOZ<\/span><\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">MOZ was born in 2004 as a <\/span><b>software development company to improve SEO positioning<\/b><span style=\"font-weight: 400;\">. Since then, it has not stopped evolving, and today, it is one of the most complete and powerful suites on the market. Additionally, it is a world reference for backlink management, thanks to its own<\/span><b> Domain Authority (DA)<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Page Authority (PA)<\/b><span style=\"font-weight: 400;\"> metrics.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The suite features SEO audit tools, ranking tracking, backlink analysis, indexing, keyword research, internal optimization, and custom reports. All are included in its <\/span><b>MOZ Pro version<\/b><span style=\"font-weight: 400;\">, which costs from <\/span><b>99 USD to 599 USD per month<\/b><span style=\"font-weight: 400;\">. In addition, the company has developed <\/span><b>MOZ Local<\/b><span style=\"font-weight: 400;\">, a product to maximize visibility and reputation in local results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">MOZ tools also have their <\/span><b>free version with a limit of up to 10 queries <\/b><span style=\"font-weight: 400;\">per month. Similarly, it has its own extension for Google Chrome: MozBar, which provides instant metrics about a website or search result.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. <\/span><a href=\"https:\/\/ahrefs.com\/es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This all-in-one suite is one of the most robust on the market due to its multiple functionalities for analyzing websites. In addition to its <\/span><b>free learning materials<\/b><span style=\"font-weight: 400;\"> and online support community, the platform is characterized by its intuitive and accessible interface in easy-to-understand modules and graphics. This makes it the ideal tool for SEO professionals, beginners, content marketing experts, agencies, or bloggers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ahrefs offers plans ranging <\/span><b>from $99 to $999 per month<\/b><span style=\"font-weight: 400;\">. You also have the option to purchase a 7-day trial worth $7. All plans include the <\/span><b>main tools of the platform<\/b><span style=\"font-weight: 400;\"> which are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Site Explorer:<\/b><span style=\"font-weight: 400;\"> To <\/span><b>analyze the organic traffic<\/b><span style=\"font-weight: 400;\"> and link profile of any website or URL.<\/span><\/li>\n\n\n\n<li><b>Keywords Explorer:<\/b><span style=\"font-weight: 400;\"> It is used to <\/span><b>study keywords<\/b><span style=\"font-weight: 400;\">, analyze their SEO difficulty, and calculate their traffic potential.<\/span><\/li>\n\n\n\n<li><b>Content Explorer:<\/b><span style=\"font-weight: 400;\"> To discover and <\/span><b>analyze the most popular<\/b><span style=\"font-weight: 400;\"> and top-performing content in a given niche.<\/span><\/li>\n\n\n\n<li><b>Rank Tracker:<\/b><span style=\"font-weight: 400;\"> Ideal for <\/span><b>monitoring a website&#8217;s positions<\/b><span style=\"font-weight: 400;\"> and comparing its performance with competitors.<\/span><\/li>\n\n\n\n<li><b>Site Audit:<\/b><span style=\"font-weight: 400;\"> To<\/span><b> thoroughly review a website<\/b><span style=\"font-weight: 400;\"> and identify if it has issues with performance, HTML tags, content, links, among other factors.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11772\" src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-ahrefs-1024x576.png\" alt=\"seo tools- ahrefs\" class=\"wp-image-11772\" srcset=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-ahrefs-980x552.png 980w, https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-ahrefs-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, Ahrefs offers a <\/span><b>wide range of free SEO tools<\/b><span style=\"font-weight: 400;\">. And these, although they do not allow you to see 100% of the results of the analysis, provide very valuable data to optimize the positioning process, among them are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/es\/webmaster-tools\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Webmaster Tools<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/es\/keyword-generator\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Keyword Generator<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/es\/serp-checker\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SERPs Checker<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/es\/website-authority-checker\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Website Authority Checker<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/es\/backlink-checker\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinks checker<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/es\/wordpress-seo-plugin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO Plugin for WordPress<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/es\/seo-toolbar\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO toolbar for Chrome and Firefox<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Keyword research tools<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Keyword research is one of the key activities within the SEO positioning process. To a large extent, the course of the actions carried out is determined by this. This is because it allows<\/span><b> you to identify what users are looking for and the volume of those searches<\/b><span style=\"font-weight: 400;\">. Let&#8217;s take a look at the main tools for good keyword research.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/ads.google.com\/intl\/en_sg\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is Google&#8217;s keyword research tool that allows you to find <\/span><b>keyword suggestions<\/b><span style=\"font-weight: 400;\"> for ad campaigns. Therefore, to use it, it is necessary to have a Google Ads account, which <\/span><b>is free to register, <\/b><span style=\"font-weight: 400;\">just like the tool. The data provided by the Keyword Planner is also highly useful for focusing on SEO strategies thanks to its ability to <\/span><b>obtain keyword ideas based on referring keywords<\/b><span style=\"font-weight: 400;\">, websites, or specific URLs.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, it is possible to segment searches according to location and language and visualize the relevance of keywords. Even so, the tool has certain limitations pertaining to information about the search volume of keywords. If you don&#8217;t have an active campaign in Google Ads, you won&#8217;t be able to see the exact volume of the keywords, but a range.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although it is a paid SEO tool, the platform has a <\/span><b>very comprehensive free version<\/b><span style=\"font-weight: 400;\">. The free version allows you to analyze different keywords and <\/span><b>obtain their search volume<\/b><span style=\"font-weight: 400;\"> (on desktop and mobile), level of competition (SEO difficulty), and cost per click (for ad campaigns). Likewise, Ubersuggest provides information on <\/span><b>keywords and content ideas<\/b><span style=\"font-weight: 400;\"> related to the keyword of interest.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The tool, owned by <\/span><a href=\"https:\/\/neilpatel.com\/es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Neil Patel<\/span><\/a><span style=\"font-weight: 400;\"> (digital marketing expert), is very easy to use and has an extension for Google Chrome. It can be paid <\/span><b>monthly with a payment of 12 USD<\/b><span style=\"font-weight: 400;\"> or a lifetime plan with a <\/span><b>single payment of 120 USD<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. <\/span><a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">KeywordTool.io<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is one of the most widely used keyword research tools because it offers hundreds<\/span><b> of keyword ideas based on a specific keyword<\/b><span style=\"font-weight: 400;\">. It also provides information about the questions that users ask in relation to that keyword and allows research to occur <\/span><b>in different search engines<\/b><span style=\"font-weight: 400;\">. All this for free.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, Keyword Tool has a pro version with which it is possible to access data on search volume, trends, cost per click, and level of competition. This version costs <\/span><b>$69 per month for the basic plan<\/b><span style=\"font-weight: 400;\">, <\/span><b>$79 per month for the plus plan<\/b><span style=\"font-weight: 400;\">, and <\/span><b>$159 for the business plan<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">On-page SEO tools<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The internal optimization of a website includes actions such as editing programming code, and creating meta tags, sitemaps, and crawl files, among others. This is in order to <\/span><b>improve the website&#8217;s performance in the SERPs<\/b><span style=\"font-weight: 400;\"> and meet the quality guidelines of search engines. In this sense, some of the main on-page SEO tools are:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11774\" src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-on-page-tools-1024x576.png\" alt=\"seo tools- on page tools\" class=\"wp-image-11774\" srcset=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-on-page-tools-980x552.png 980w, https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-on-page-tools-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8. <\/span><a href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">For <\/span><b>websites developed in WordPress<\/b><span style=\"font-weight: 400;\">, we have Yoast SEO. It is a plugin with a free and premium version implemented to <\/span><b>optimize, analyze, and enrich the content of a website<\/b><span style=\"font-weight: 400;\">. It provides the ability to integrate plugins for local SEO, videos, news, and SEO for Woocommerce. In addition, it is available for other platforms such as Magento, Drupal, and Neos CMS. Among its <\/span><b>main features<\/b><span style=\"font-weight: 400;\"> are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Keyword and synonym optimization<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">High-performing keyword discovery using SEMrush (Premium) technology<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Multi-keyword optimization (Premium, only 1 keyword in the free version)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Internal Linking Suggestions (Premium)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Preview the website in search results<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Preview website in social media shares (Premium)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Verifying the readability of content in posts and pages<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Structured Data Blocks<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Control and configuration of breadcrumbs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Configuring Sitemaps<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Configuring canonical URLs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Redirect Manager (Premium)<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">As we can see, <\/span><b>the free version is complete<\/b><span style=\"font-weight: 400;\"> despite its limitations. As a result, Yoast is one of the most downloaded SEO tools for WordPress. On the other hand, the <\/span><b>premium version<\/b><span style=\"font-weight: 400;\"> allows full access to all Yoast SEO academy courses, as well as free 24\/7 support for a year. So, this plan has a <\/span><b>one-time cost of 89 USD for one website<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">9. <\/span><a href=\"https:\/\/www.seoquake.com\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEOQuake<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SEOQuake is a <\/span><b>free toolbar compatible with Google Chrome, Firefox, and Opera<\/b><span style=\"font-weight: 400;\">. With this tool, it is possible to perform an SEO audit and obtain <\/span><b>internal website data<\/b><span style=\"font-weight: 400;\"> related to URLs, title tags, and meta descriptions, as well as HTML headings and ALT attributes. In addition, it examines the site&#8217;s compatibility with mobile devices and verifies the presence of XML sitemaps, Robots.txt files, and language coding, among other factors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Outside of being an on-page SEO tool, this extension is very useful for <\/span><b>inspecting internal and external links<\/b><span style=\"font-weight: 400;\"> and comparing domains and URLs in real time. It also provides<\/span><b> metrics on websites ranked<\/b><span style=\"font-weight: 400;\"> by keywords of interest searched on Google.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Tools: Link Building<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The analysis of backlinks and their construction is fundamental to the SEO process. Thus, it is possible to have information about <\/span><b>the domain authority and the quality of the links<\/b><span style=\"font-weight: 400;\">, both for your own website and for competitors. This will allow you to plan your <\/span><a href=\"https:\/\/getlinko.com\/como-hacer-linkbuilding\/\"><b>link-building strategies<\/b><\/a><span style=\"font-weight: 400;\"> more intelligently. Here are our recommendations for link-building SEO tools:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11776\" src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-linkbuilding-strategy-1024x576.png\" alt=\"seo tools- linkbuilding strategy\" class=\"wp-image-11776\" srcset=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-linkbuilding-strategy-980x552.png 980w, https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-linkbuilding-strategy-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">10. <\/span><a href=\"https:\/\/es.majesticseo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Majestic<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Majestic SEO is the perfect tool for <\/span><b>backlink analysis<\/b><span style=\"font-weight: 400;\"> and link-building strategy optimization. Well, it provides data for a website based on its<\/span><b> Citation Flow<\/b><span style=\"font-weight: 400;\"> (number of links) and <\/span><b>Trust Flow<\/b><span style=\"font-weight: 400;\"> (quality and reliability of links) metrics. In addition, it works to identify negative and disreputable links and find domains to link to. Among the <\/span><b>main features<\/b><span style=\"font-weight: 400;\"> of Majestic, we have:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Site explorer:<\/b><span style=\"font-weight: 400;\"> It allows you to analyze any domain or URL in detail, providing accurate data on inbound and outbound links.<\/span><\/li>\n\n\n\n<li><b>Bulk backlink checker:<\/b><span style=\"font-weight: 400;\"> Exclusive to know what the inbound links of a website are. So it analyzes how many domains point to the site and which of them are considered referring or higher authority domains.<\/span><\/li>\n\n\n\n<li><b>Fresh index:<\/b><span style=\"font-weight: 400;\"> Here you <\/span><b>can view the links that Majestic has detected<\/b><span style=\"font-weight: 400;\"> in the last 90 days.<\/span><\/li>\n\n\n\n<li><b>Search explorer:<\/b><span style=\"font-weight: 400;\"> It provides a<\/span><b> keyword index<\/b><span style=\"font-weight: 400;\"> based on its own link crawl data. To do this, examine URLs, domain names, and anchor text.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">In terms of price, Majestic manages three monthly payment plans: <\/span><b>Lite for 49.99 USD,<\/b> <b>Pro for 99.99 USD<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Appi Complete for 399.99 USD<\/b><span style=\"font-weight: 400;\">. You can also try out some <\/span><b>of the tool&#8217;s features for free<\/b><span style=\"font-weight: 400;\"> with some limitations.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">11. <\/span><a href=\"https:\/\/cognitiveseo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cognitive SEO<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Cognitive SEO is a paid tool for <\/span><b>analyzing backlinks and auditing links<\/b><span style=\"font-weight: 400;\">. Its duties include the real-time inspection of a website&#8217;s inbound links and the evaluation of competitors&#8217; link-building strategies. It also allows you to identify the causes that can lead a site to be penalized, so it helps prevent penalties for unnatural links.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to being one of the link-building SEO tools, Cognitive SEO also <\/span><b>analyzes the technical details of a website<\/b><span style=\"font-weight: 400;\"> and allows audits to happen. Furthermore, it has a <\/span><b>content optimization tool<\/b><span style=\"font-weight: 400;\"> based on natural language processing (NLP).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The price to purchase the tool starts at <\/span><b>129.99 USD per month<\/b><span style=\"font-weight: 400;\">, but when you buy it for a whole year, you get a 30% discount. On the other hand, Cognitive SEO also provides<\/span><b> free options to analyze a domain<\/b><span style=\"font-weight: 400;\">, find keyword suggestions, and learn about changes in Google&#8217;s algorithm.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">12. Getlinko<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We continue our list of recommendations with a specialized platform for <\/span><b>buying and publishing links and sponsored posts<\/b><span style=\"font-weight: 400;\">. This is through a catalog <\/span><b>with over 5,000 blogs, newspapers, and other media<\/b><span style=\"font-weight: 400;\"> from all over the world organized by different specialties. This is Getlinko; here, you can design effective link-building strategies and get relevant and quality SEO links for your website at affordable prices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All you have to do is <\/span><a href=\"https:\/\/app.getlinko.com\/signup\"><span style=\"font-weight: 400;\">register as an advertiser<\/span><\/a><span style=\"font-weight: 400;\">, review the most relevant media for your sector (segmented by country, topic, and SEO metrics), and make the request. In short, Getlinko will allow you to increase the online visibility of your project, as well as boost its SEO, thanks to quality backlinks.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Technical SEO Tools<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Hand in hand with on-page SEO tools are technical SEO tools. These help us <\/span><b>verify that the website is performing well<\/b><span style=\"font-weight: 400;\"> and correct errors. All of this is in order to comply with the quality factors and guidelines required by search engines to show a site in their index.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">13. Google <\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Console<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Search Console is one of the most complete and indispensable free SEO tools within an organic positioning process. Linking a website to Google&#8217;s Search Console is the first step in determining the health of your website. This is a tool <\/span><b>focused on a site&#8217;s appearance in search results<\/b><span style=\"font-weight: 400;\">. Firstly, it works to identify and resolve errors related to its performance, and secondly, it allows you to understand how Google perceives the site. In this sense, its <\/span><b>main characteristics<\/b><span style=\"font-weight: 400;\"> are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Check a website&#8217;s indexing status<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Resolve Crawl Errors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Request indexing of new or updated content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">View site traffic data in Google search<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Troubleshoot mobile usability and search features<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Submit sitemaps to tell Google what we want it to crawl<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analyze the robots.txt file<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Finding Structured Data Issues<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">For better performance and <\/span><b>more complete metrics<\/b><span style=\"font-weight: 400;\">, it is possible to integrate Search Console with Google Analytics.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">14. <\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Screaming Frog<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Screaming Frog is a <\/span><b>downloadable software<\/b><span style=\"font-weight: 400;\"> that works as a crawler to improve a website&#8217;s SEO. This is done through the <\/span><b>analysis and extraction of data<\/b><span style=\"font-weight: 400;\"> related to each component on the site. Based on this, <\/span><b>it conducts an audit that includes<\/b><span style=\"font-weight: 400;\"> the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Analysis of all site titles and meta descriptions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">H1-H6 Headers Review<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Discovery of duplicate and low-quality content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Broken Link Detection<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Evaluation of internal linking and URL architecture<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Creating a sitemap.xml file based on crawl results<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">robots.txt Review<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">This software features a <\/span><b><i>free Lite<\/i><\/b><b> version<\/b><span style=\"font-weight: 400;\"> with a crawl limit of 500 URLs and other restricted functionalities. On the other hand, the <\/span><b>paid version<\/b><span style=\"font-weight: 400;\"> costs approximately <\/span><b>181 USD per year<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">15. <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Pagespeed Insights<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pagespeed Insights is another one of the best free SEO tools provided by Google. Pagespeed Insights allows you <\/span><b>to check the performance of a website<\/b><span style=\"font-weight: 400;\"> based on the analysis of factors related to its <\/span><b>loading speed<\/b><span style=\"font-weight: 400;\">. It also focuses on the user experience and offers suggestions to improve the score obtained by correcting the errors found. The <\/span><b>score<\/b><span style=\"font-weight: 400;\"> provided by the tool ranges from <\/span><b>1 to 100<\/b><span style=\"font-weight: 400;\"> and is divided into three ranges: 0\u201349 (to improve), 50\u201389 (fair), and 90\u2013100 (good).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pagespeed Insights analysis uses <\/span><b><i>Lighthouse<\/i><\/b><span style=\"font-weight: 400;\">, an <\/span><b>automated open-source tool from Google<\/b><span style=\"font-weight: 400;\">. Its purpose is to improve the overall quality of web pages. So you can evaluate factors like performance, accessibility, progressive web apps, and more for mobile and desktop.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Tracking Tools<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The following tools will help you review <\/span><b>your website&#8217;s performance in search results<\/b><span style=\"font-weight: 400;\">. Thus, you will be able to monitor the positioning status of the site with respect to the keywords of interest.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">16. <\/span><a href=\"https:\/\/www.serpwoo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SERPWoo<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although it is not as popular, SERPWoo is a very effective tool for <\/span><b>monitoring keywords and analyzing rankings in search results<\/b><span style=\"font-weight: 400;\">. It has full functionalities for keyword research as well as keeping an eye on mentions of a brand online. It is an accurate <\/span><b>SEO ranking tracker<\/b><span style=\"font-weight: 400;\"> that provides daily ranking data to understand a website&#8217;s performance in the SERPs. Additionally, it has its own <\/span><b>on-page SEO analysis tool<\/b><span style=\"font-weight: 400;\"> called <\/span><i><span style=\"font-weight: 400;\">Zora<\/span><\/i><span style=\"font-weight: 400;\"> to complement ranking tracking.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It also provides users with help guides to understand how to use each of its features. In terms of cost, SERPWoo offers <\/span><b>plans from 49.95 USD to 299.95 USD monthly<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">17. <\/span><a href=\"https:\/\/whatsmyserp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Whats My SERP<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This tool allows you to track a website&#8217;s ranking in the SERPs, <\/span><b>checking the top 100 results<\/b><span style=\"font-weight: 400;\"> for different keywords. Its <\/span><b>free version<\/b><span style=\"font-weight: 400;\"> includes <\/span><b>the monitoring of 10 keywords per day<\/b><span style=\"font-weight: 400;\">. It also has a feature to<\/span><b> monitor local SEO <\/b><span style=\"font-weight: 400;\">and results on mobile devices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the other hand, What&#8217;s My SERP generates PDF reports and provides data on search volume and cost per click. It also allows integration with Google Analytics and provides 24\/7 customer support. Its paid version <\/span><b>costs 4.99 USD per month<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Analytics tools<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SEO analysis tools make it easy to <\/span><b>measure KPIs and metrics related to a website&#8217;s traffic<\/b><span style=\"font-weight: 400;\">. In the same way, they inform us about the behavior of users with data such as the time spent on the site, the most visited URLs, and the access devices, among others. Here are two of the most commonly used SEO analytics tools:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11778\" src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-analytics-tools-1024x576.png\" alt=\"seo tools- analytics tools\" class=\"wp-image-11778\" srcset=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-analytics-tools-980x552.png 980w, https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-analytics-tools-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">18. <\/span><a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This <\/span><b>free service from Google<\/b><span style=\"font-weight: 400;\"> is the most recognized and implemented for obtaining <\/span><a href=\"https:\/\/getlinko.com\/metricas-seo\/\"><span style=\"font-weight: 400;\">SEO metrics<\/span><\/a><span style=\"font-weight: 400;\"> and KPIs. It provides <\/span><b>data about traffic sources<\/b><span style=\"font-weight: 400;\">, demographics, access devices, location, and language. Additionally, it provides information on the number of new and returning users, average session duration, bounce rate, conversion rate, and more. In this sense, Google Analytics tells us <\/span><b>how users behave within a website<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, it is a fundamental tool to understand what is happening on the site and what the <\/span><b>opportunities are for improvement<\/b><span style=\"font-weight: 400;\">. It also allows<\/span><b> integration with other tools, <\/b><span style=\"font-weight: 400;\">such as Google Ads and Google Search Console.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">19. <\/span><a href=\"https:\/\/metrica.yandex.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yandex.Metric<\/span><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Yandex is a <\/span><b>free<\/b><span style=\"font-weight: 400;\"> alternative to Google Analytics that is used for <\/span><b>the comprehensive analysis of a website<\/b><span style=\"font-weight: 400;\">. Such is its popularity and effectiveness that it is the third most used web analytics service and <\/span><b>works on more than 8 million sites<\/b><span style=\"font-weight: 400;\">. Its features include <\/span><b>tracking traffic<\/b><span style=\"font-weight: 400;\">, users, sessions, behavior, technologies, and more. The tool works with <\/span><b>heat maps<\/b><span style=\"font-weight: 400;\"> that indicate which parts of the site attract the most attention and which are the weak points.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, it has an intuitive dashboard that allows users to quickly view the information and filter it by time intervals. It also has an <\/span><b>extension for Google Chrome<\/b><span style=\"font-weight: 400;\"> and a plugin for CMS such as WordPress, Drupal, Joomla!, Magento, and Shopify, among others.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Local SEO Tools<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Local SEO is the optimization actions in order to <\/span><b>improve the positioning in the local search results<\/b><span style=\"font-weight: 400;\">, that is, for specific locations. Here, the location of the users becomes a key factor in filtering and classifying the results. So, let&#8217;s look at the tools:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">20. Google My Business<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to free tools for local SEO, we can&#8217;t leave out Google My Business, which belongs to the Google suite. It is a platform that allows a business to gain <\/span><b>greater visibility in the SERPs and Google Maps<\/b><span style=\"font-weight: 400;\">. Therefore, its implementation is of great relevance for businesses with physical points of service like restaurants, stores, etc. There, it is possible to create a company profile that has the following advantages:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Add contact information (phone, address, website, hours of operation, company description)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Showcase products and services (Include photographs of the business)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Receive ratings from users<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Get Stats<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Thus, having a profile on Google My Business increases the chances of positioning yourself in a specific location. Clearly, all of this focused on keyword research and supported the other SEO actions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Final Words<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There is no doubt that the use of SEO tools to support the organic positioning process is crucial for its success and effectiveness. Not only because they allow you to measure and extract key data about a website but also because they are the vehicle to analyze the information and propose improvement actions based on the results. Now that you know what SEO tools are, examine them and decide which ones to use within your strategy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But before you go, tell us which ones you are already using. Are there any that you didn&#8217;t know about? Let us know in the comments.<\/span><\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Get quality Backlinks. Explore our media cataloge for free.<\/strong><\/h2>\n\n\n<p><iframe src=\"https:\/\/getlinko.com\/wp-content\/signup-app\/?accountType=ADVERTISER_SEO&#038;lang=en-US\" width=\"100%\" height=\"800\"><\/iframe><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization (SEO) is one of the most important strategies in digital marketing. It allows you to improve&#8230;<\/p>\n","protected":false},"author":9,"featured_media":4497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Search engine optimization (SEO) is one of <\/span><b>the most important strategies in digital marketing<\/b><span style=\"font-weight: 400;\">. It allows you to improve online visibility, increase traffic and attract new customers. For this reason, it is key to boosting the growth of brands, companies and organizations. Thus, there are a large number of <\/span><b>SEO tools<\/b><span style=\"font-weight: 400;\"> to monitor and <\/span><b>strengthen a<\/b><span style=\"font-weight: 400;\"> website's positioning strategy. These provide <\/span><a href=\"https:\/\/getlinko.com\/metricas-seo\/\"><b>metrics and KPIs<\/b> <\/a><span style=\"font-weight: 400;\">on site performance, keyword rankings in search results, competitors, and much more valuable data.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11766,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-metrics-and-kpis-1024x576.png\" alt=\"seo tools - metrics and kpis\" class=\"wp-image-11766\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">In this sense, it is essential to know which <\/span><b>tools to improve SEO<\/b><span style=\"font-weight: 400;\"> are within our reach, as well as their <\/span><b>features, advantages and functionalities<\/b><span style=\"font-weight: 400;\">. In this way, it will be possible to determine how to use them and adapt them to our strategy. Therefore, in this article, we will talk about what SEO tools are and what they are for. In addition, we will provide a list<\/span><b> of 20 SEO positioning tools<\/b><span style=\"font-weight: 400;\"> (paid and free) divided into the following categories:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">SEO Tool Suites<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Keyword research tools<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">On-page SEO tools<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Link Building Tools<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Technical SEO Tools<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Positioning Tracking Tools<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Analytical tools<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Local SEO Tools<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Tools: What Are They?<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">To begin with, let's clarify what an SEO tool is. It is a website, platform, application or software that<\/span><b> analyzes a website in depth<\/b><span style=\"font-weight: 400;\"> and provides relevant information. Such information includes<\/span><b> key data<\/b><span style=\"font-weight: 400;\"> on:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Speed &amp; Performance<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Quantity and quality of internal and external links<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Authority and relevance<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Keywords and search intent of users<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Indexing Status<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Contents<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Consequently, SEO tools function as <\/span><b>trackers of information<\/b><span style=\"font-weight: 400;\"> related to the internal and external components of a website.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are SEO tools for?<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">The data provided by SEO tools is indispensable when creating an effective SEO strategy. Therefore, they serve to <\/span><b>determine the weak points<\/b><span style=\"font-weight: 400;\"> of a site and identify opportunities for improvement. This is in order to optimize visibility and performance in the SERPs (search results). They are also the vehicle to implement actions in favor of the health of the website, the user experience, and the gain of recognition in the market.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Here are 20 SEO tools with which you can get relevant data from your website and improve your organic positioning strategy.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11768,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-what-is-seo-1024x576.png\" alt=\"seo tools- what is seo\" class=\"wp-image-11768\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Tool Suites<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Suites are <\/span><b><i>all-in-one<\/i><\/b><b> tools<\/b><span style=\"font-weight: 400;\"> that offer a <\/span><b>complete assessment of a website's health<\/b><span style=\"font-weight: 400;\">. Therefore, they generate clear reports on keyword research, technical factors, backlinks, performance in the SERPs, level of competition, etc.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">In this sense, they are <\/span><b>tools for an SEO audit<\/b><span style=\"font-weight: 400;\">, as they have the necessary functions to execute an exhaustive and professional analysis of a website. Let's take a look at some of the most important SEO suites on the market:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. <\/span><a href=\"https:\/\/es.semrush.com\/\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Let's start with SEMrush, one of the most widely used tools for<\/span><b> SEO optimization in keyword research and competitor analysis<\/b><span style=\"font-weight: 400;\">. It allows you to visualize the most relevant keywords for a website, the positions of competitors, and their paid advertising campaigns. SEMrush has the option to create projects and <\/span><b>analyze different domains and websites<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">In addition, it has a specific section to <\/span><b>carry out complete SEO audits<\/b><span style=\"font-weight: 400;\">. In this section, it is possible to examine factors such as URLs, metadata, content, backlinks, security, redirects, among others. Thus, it identifies the most serious errors on the website, generates warnings, and suggests improvement actions.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">SEMrush offers <\/span><b>paid plans starting at $119 and $229<\/b><span style=\"font-weight: 400;\"> per month for freelancers and SMBs, up to<\/span><b> $449 per month plans<\/b><span style=\"font-weight: 400;\"> for agencies, e-commerce, and large enterprises. Additionally, it has a free version with a limit of 10 searches and report requests per day.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/mangools.com\/\"><span style=\"font-weight: 400;\">Mangools<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">This suite is a suite of <\/span><b>integrated SEO tools<\/b><span style=\"font-weight: 400;\"> for keyword research, competitor analysis, backlink management, and SERP tracking. It has a user-friendly, flexible, and intuitive interface. In addition, it offers personalized technical support for its users. Mangools <\/span><b>consists of 5 applications<\/b><span style=\"font-weight: 400;\"> to execute SEO actions:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><b>KWFinder:<\/b> <b>Keyword research<\/b><span style=\"font-weight: 400;\"> tool. Indicate keywords with low SEO difficulty and high search volume.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>SERPChecker:<\/b><span style=\"font-weight: 400;\"> This is a tool that<\/span><b> analyzes the performance of a certain keyword<\/b><span style=\"font-weight: 400;\"> in the SERPs. It allows you to visualize which keywords have the best ranking and their level of competition.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>SERPWatcher<\/b><span style=\"font-weight: 400;\">: Used <\/span><b>to track a website's positions<\/b><span style=\"font-weight: 400;\"> in search results. It also provides reports on changes in Google's index based on keywords of interest.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>Link Miner:<\/b><span style=\"font-weight: 400;\"> It is a <\/span><b>link research and monitoring<\/b><span style=\"font-weight: 400;\"> tool with which it is possible to extract the backlinks of the competition. Link Miner evaluates links based on metrics such as Citation Flow, Trust Flow, and others.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>SiteProflier:<\/b><span style=\"font-weight: 400;\"> It allows <\/span><b>you to verify the authority and trustworthiness of any domain<\/b><span style=\"font-weight: 400;\"> or URL through MOZ and Majestic metrics.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11770,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-mangools-1024x576.png\" alt=\"seo tools- mangools\" class=\"wp-image-11770\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Mangools offers a 10-day free trial to access the platform and review all its functionalities. It also has a <\/span><b>basic plan of 29.90 USD per month<\/b><span style=\"font-weight: 400;\">, a <\/span><b>premium plan of 39.90 USD<\/b><span style=\"font-weight: 400;\"> per month, and an&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><b>agency plan of 79.90 per month<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. <\/span><a href=\"https:\/\/moz.com\/\"><span style=\"font-weight: 400;\">MOZ<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">MOZ was born in 2004 as a <\/span><b>software development company to improve SEO positioning<\/b><span style=\"font-weight: 400;\">. Since then, it has not stopped evolving, and today, it is one of the most complete and powerful suites on the market. Additionally, it is a world reference for backlink management, thanks to its own<\/span><b> Domain Authority (DA)<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Page Authority (PA)<\/b><span style=\"font-weight: 400;\"> metrics.<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">The suite features SEO audit tools, ranking tracking, backlink analysis, indexing, keyword research, internal optimization, and custom reports. All are included in its <\/span><b>MOZ Pro version<\/b><span style=\"font-weight: 400;\">, which costs from <\/span><b>99 USD to 599 USD per month<\/b><span style=\"font-weight: 400;\">. In addition, the company has developed <\/span><b>MOZ Local<\/b><span style=\"font-weight: 400;\">, a product to maximize visibility and reputation in local results.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">MOZ tools also have their <\/span><b>free version with a limit of up to 10 queries <\/b><span style=\"font-weight: 400;\">per month. Similarly, it has its own extension for Google Chrome: MozBar, which provides instant metrics about a website or search result.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. <\/span><a href=\"https:\/\/ahrefs.com\/es\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">This all-in-one suite is one of the most robust on the market due to its multiple functionalities for analyzing websites. In addition to its <\/span><b>free learning materials<\/b><span style=\"font-weight: 400;\"> and online support community, the platform is characterized by its intuitive and accessible interface in easy-to-understand modules and graphics. This makes it the ideal tool for SEO professionals, beginners, content marketing experts, agencies, or bloggers.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Ahrefs offers plans ranging <\/span><b>from $99 to $999 per month<\/b><span style=\"font-weight: 400;\">. You also have the option to purchase a 7-day trial worth $7. All plans include the <\/span><b>main tools of the platform<\/b><span style=\"font-weight: 400;\"> which are:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><b>Site Explorer:<\/b><span style=\"font-weight: 400;\"> To <\/span><b>analyze the organic traffic<\/b><span style=\"font-weight: 400;\"> and link profile of any website or URL.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>Keywords Explorer:<\/b><span style=\"font-weight: 400;\"> It is used to <\/span><b>study keywords<\/b><span style=\"font-weight: 400;\">, analyze their SEO difficulty, and calculate their traffic potential.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>Content Explorer:<\/b><span style=\"font-weight: 400;\"> To discover and <\/span><b>analyze the most popular<\/b><span style=\"font-weight: 400;\"> and top-performing content in a given niche.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>Rank Tracker:<\/b><span style=\"font-weight: 400;\"> Ideal for <\/span><b>monitoring a website's positions<\/b><span style=\"font-weight: 400;\"> and comparing its performance with competitors.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>Site Audit:<\/b><span style=\"font-weight: 400;\"> To<\/span><b> thoroughly review a website<\/b><span style=\"font-weight: 400;\"> and identify if it has issues with performance, HTML tags, content, links, among other factors.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11772,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-ahrefs-1024x576.png\" alt=\"seo tools- ahrefs\" class=\"wp-image-11772\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">In addition, Ahrefs offers a <\/span><b>wide range of free SEO tools<\/b><span style=\"font-weight: 400;\">. And these, although they do not allow you to see 100% of the results of the analysis, provide very valuable data to optimize the positioning process, among them are:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/es\/webmaster-tools\"><span style=\"font-weight: 400;\">Webmaster Tools<\/span><\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/es\/keyword-generator\"><span style=\"font-weight: 400;\">Keyword Generator<\/span><\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/es\/serp-checker\"><span style=\"font-weight: 400;\">SERPs Checker<\/span><\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/es\/website-authority-checker\"><span style=\"font-weight: 400;\">Website Authority Checker<\/span><\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/es\/backlink-checker\"><span style=\"font-weight: 400;\">Backlinks checker<\/span><\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/es\/wordpress-seo-plugin\"><span style=\"font-weight: 400;\">SEO Plugin for WordPress<\/span><\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/es\/seo-toolbar\"><span style=\"font-weight: 400;\">SEO toolbar for Chrome and Firefox<\/span><\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Keyword research tools<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Keyword research is one of the key activities within the SEO positioning process. To a large extent, the course of the actions carried out is determined by this. This is because it allows<\/span><b> you to identify what users are looking for and the volume of those searches<\/b><span style=\"font-weight: 400;\">. Let's take a look at the main tools for good keyword research.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/ads.google.com\/intl\/en_sg\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">This is Google's keyword research tool that allows you to find <\/span><b>keyword suggestions<\/b><span style=\"font-weight: 400;\"> for ad campaigns. Therefore, to use it, it is necessary to have a Google Ads account, which <\/span><b>is free to register, <\/b><span style=\"font-weight: 400;\">just like the tool. The data provided by the Keyword Planner is also highly useful for focusing on SEO strategies thanks to its ability to <\/span><b>obtain keyword ideas based on referring keywords<\/b><span style=\"font-weight: 400;\">, websites, or specific URLs.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">In addition, it is possible to segment searches according to location and language and visualize the relevance of keywords. Even so, the tool has certain limitations pertaining to information about the search volume of keywords. If you don't have an active campaign in Google Ads, you won't be able to see the exact volume of the keywords, but a range.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Although it is a paid SEO tool, the platform has a <\/span><b>very comprehensive free version<\/b><span style=\"font-weight: 400;\">. The free version allows you to analyze different keywords and <\/span><b>obtain their search volume<\/b><span style=\"font-weight: 400;\"> (on desktop and mobile), level of competition (SEO difficulty), and cost per click (for ad campaigns). Likewise, Ubersuggest provides information on <\/span><b>keywords and content ideas<\/b><span style=\"font-weight: 400;\"> related to the keyword of interest.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">The tool, owned by <\/span><a href=\"https:\/\/neilpatel.com\/es\/\"><span style=\"font-weight: 400;\">Neil Patel<\/span><\/a><span style=\"font-weight: 400;\"> (digital marketing expert), is very easy to use and has an extension for Google Chrome. It can be paid <\/span><b>monthly with a payment of 12 USD<\/b><span style=\"font-weight: 400;\"> or a lifetime plan with a <\/span><b>single payment of 120 USD<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. <\/span><a href=\"https:\/\/keywordtool.io\/\"><span style=\"font-weight: 400;\">KeywordTool.io<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">This is one of the most widely used keyword research tools because it offers hundreds<\/span><b> of keyword ideas based on a specific keyword<\/b><span style=\"font-weight: 400;\">. It also provides information about the questions that users ask in relation to that keyword and allows research to occur <\/span><b>in different search engines<\/b><span style=\"font-weight: 400;\">. All this for free.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">However, Keyword Tool has a pro version with which it is possible to access data on search volume, trends, cost per click, and level of competition. This version costs <\/span><b>$69 per month for the basic plan<\/b><span style=\"font-weight: 400;\">, <\/span><b>$79 per month for the plus plan<\/b><span style=\"font-weight: 400;\">, and <\/span><b>$159 for the business plan<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">On-page SEO tools<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">The internal optimization of a website includes actions such as editing programming code, and creating meta tags, sitemaps, and crawl files, among others. This is in order to <\/span><b>improve the website's performance in the SERPs<\/b><span style=\"font-weight: 400;\"> and meet the quality guidelines of search engines. In this sense, some of the main on-page SEO tools are:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11774,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-on-page-tools-1024x576.png\" alt=\"seo tools- on page tools\" class=\"wp-image-11774\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8. <\/span><a href=\"https:\/\/yoast.com\/\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">For <\/span><b>websites developed in WordPress<\/b><span style=\"font-weight: 400;\">, we have Yoast SEO. It is a plugin with a free and premium version implemented to <\/span><b>optimize, analyze, and enrich the content of a website<\/b><span style=\"font-weight: 400;\">. It provides the ability to integrate plugins for local SEO, videos, news, and SEO for Woocommerce. In addition, it is available for other platforms such as Magento, Drupal, and Neos CMS. Among its <\/span><b>main features<\/b><span style=\"font-weight: 400;\"> are:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Keyword and synonym optimization<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">High-performing keyword discovery using SEMrush (Premium) technology<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Multi-keyword optimization (Premium, only 1 keyword in the free version)<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Internal Linking Suggestions (Premium)<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Preview the website in search results<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Preview website in social media shares (Premium)<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Verifying the readability of content in posts and pages<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Structured Data Blocks<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Control and configuration of breadcrumbs<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Configuring Sitemaps<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Configuring canonical URLs<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Redirect Manager (Premium)<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">As we can see, <\/span><b>the free version is complete<\/b><span style=\"font-weight: 400;\"> despite its limitations. As a result, Yoast is one of the most downloaded SEO tools for WordPress. On the other hand, the <\/span><b>premium version<\/b><span style=\"font-weight: 400;\"> allows full access to all Yoast SEO academy courses, as well as free 24\/7 support for a year. So, this plan has a <\/span><b>one-time cost of 89 USD for one website<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">9. <\/span><a href=\"https:\/\/www.seoquake.com\/index.html\"><span style=\"font-weight: 400;\">SEOQuake<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">SEOQuake is a <\/span><b>free toolbar compatible with Google Chrome, Firefox, and Opera<\/b><span style=\"font-weight: 400;\">. With this tool, it is possible to perform an SEO audit and obtain <\/span><b>internal website data<\/b><span style=\"font-weight: 400;\"> related to URLs, title tags, and meta descriptions, as well as HTML headings and ALT attributes. In addition, it examines the site's compatibility with mobile devices and verifies the presence of XML sitemaps, Robots.txt files, and language coding, among other factors.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Outside of being an on-page SEO tool, this extension is very useful for <\/span><b>inspecting internal and external links<\/b><span style=\"font-weight: 400;\"> and comparing domains and URLs in real time. It also provides<\/span><b> metrics on websites ranked<\/b><span style=\"font-weight: 400;\"> by keywords of interest searched on Google.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Tools: Link Building<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">The analysis of backlinks and their construction is fundamental to the SEO process. Thus, it is possible to have information about <\/span><b>the domain authority and the quality of the links<\/b><span style=\"font-weight: 400;\">, both for your own website and for competitors. This will allow you to plan your <\/span><a href=\"https:\/\/getlinko.com\/como-hacer-linkbuilding\/\"><b>link-building strategies<\/b><\/a><span style=\"font-weight: 400;\"> more intelligently. Here are our recommendations for link-building SEO tools:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11776,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-linkbuilding-strategy-1024x576.png\" alt=\"seo tools- linkbuilding strategy\" class=\"wp-image-11776\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">10. <\/span><a href=\"https:\/\/es.majesticseo.com\/\"><span style=\"font-weight: 400;\">Majestic<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Majestic SEO is the perfect tool for <\/span><b>backlink analysis<\/b><span style=\"font-weight: 400;\"> and link-building strategy optimization. Well, it provides data for a website based on its<\/span><b> Citation Flow<\/b><span style=\"font-weight: 400;\"> (number of links) and <\/span><b>Trust Flow<\/b><span style=\"font-weight: 400;\"> (quality and reliability of links) metrics. In addition, it works to identify negative and disreputable links and find domains to link to. Among the <\/span><b>main features<\/b><span style=\"font-weight: 400;\"> of Majestic, we have:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><b>Site explorer:<\/b><span style=\"font-weight: 400;\"> It allows you to analyze any domain or URL in detail, providing accurate data on inbound and outbound links.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>Bulk backlink checker:<\/b><span style=\"font-weight: 400;\"> Exclusive to know what the inbound links of a website are. So it analyzes how many domains point to the site and which of them are considered referring or higher authority domains.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>Fresh index:<\/b><span style=\"font-weight: 400;\"> Here you <\/span><b>can view the links that Majestic has detected<\/b><span style=\"font-weight: 400;\"> in the last 90 days.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><b>Search explorer:<\/b><span style=\"font-weight: 400;\"> It provides a<\/span><b> keyword index<\/b><span style=\"font-weight: 400;\"> based on its own link crawl data. To do this, examine URLs, domain names, and anchor text.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">In terms of price, Majestic manages three monthly payment plans: <\/span><b>Lite for 49.99 USD,<\/b> <b>Pro for 99.99 USD<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Appi Complete for 399.99 USD<\/b><span style=\"font-weight: 400;\">. You can also try out some <\/span><b>of the tool's features for free<\/b><span style=\"font-weight: 400;\"> with some limitations.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">11. <\/span><a href=\"https:\/\/cognitiveseo.com\/\"><span style=\"font-weight: 400;\">Cognitive SEO<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Cognitive SEO is a paid tool for <\/span><b>analyzing backlinks and auditing links<\/b><span style=\"font-weight: 400;\">. Its duties include the real-time inspection of a website's inbound links and the evaluation of competitors' link-building strategies. It also allows you to identify the causes that can lead a site to be penalized, so it helps prevent penalties for unnatural links.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">In addition to being one of the link-building SEO tools, Cognitive SEO also <\/span><b>analyzes the technical details of a website<\/b><span style=\"font-weight: 400;\"> and allows audits to happen. Furthermore, it has a <\/span><b>content optimization tool<\/b><span style=\"font-weight: 400;\"> based on natural language processing (NLP).<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">The price to purchase the tool starts at <\/span><b>129.99 USD per month<\/b><span style=\"font-weight: 400;\">, but when you buy it for a whole year, you get a 30% discount. On the other hand, Cognitive SEO also provides<\/span><b> free options to analyze a domain<\/b><span style=\"font-weight: 400;\">, find keyword suggestions, and learn about changes in Google's algorithm.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">12. Getlinko<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">We continue our list of recommendations with a specialized platform for <\/span><b>buying and publishing links and sponsored posts<\/b><span style=\"font-weight: 400;\">. This is through a catalog <\/span><b>with over 5,000 blogs, newspapers, and other media<\/b><span style=\"font-weight: 400;\"> from all over the world organized by different specialties. This is Getlinko; here, you can design effective link-building strategies and get relevant and quality SEO links for your website at affordable prices.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">All you have to do is <\/span><a href=\"https:\/\/app.getlinko.com\/signup\"><span style=\"font-weight: 400;\">register as an advertiser<\/span><\/a><span style=\"font-weight: 400;\">, review the most relevant media for your sector (segmented by country, topic, and SEO metrics), and make the request. In short, Getlinko will allow you to increase the online visibility of your project, as well as boost its SEO, thanks to quality backlinks.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Technical SEO Tools<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Hand in hand with on-page SEO tools are technical SEO tools. These help us <\/span><b>verify that the website is performing well<\/b><span style=\"font-weight: 400;\"> and correct errors. All of this is in order to comply with the quality factors and guidelines required by search engines to show a site in their index.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">13. Google <\/span><a href=\"https:\/\/search.google.com\/search-console\/about\"><span style=\"font-weight: 400;\">Search Console<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Google Search Console is one of the most complete and indispensable free SEO tools within an organic positioning process. Linking a website to Google's Search Console is the first step in determining the health of your website. This is a tool <\/span><b>focused on a site's appearance in search results<\/b><span style=\"font-weight: 400;\">. Firstly, it works to identify and resolve errors related to its performance, and secondly, it allows you to understand how Google perceives the site. In this sense, its <\/span><b>main characteristics<\/b><span style=\"font-weight: 400;\"> are:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Check a website's indexing status<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Resolve Crawl Errors<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Request indexing of new or updated content<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">View site traffic data in Google search<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Troubleshoot mobile usability and search features<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Submit sitemaps to tell Google what we want it to crawl<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Analyze the robots.txt file<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Finding Structured Data Issues<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">For better performance and <\/span><b>more complete metrics<\/b><span style=\"font-weight: 400;\">, it is possible to integrate Search Console with Google Analytics.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">14. <\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/\"><span style=\"font-weight: 400;\">Screaming Frog<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Screaming Frog is a <\/span><b>downloadable software<\/b><span style=\"font-weight: 400;\"> that works as a crawler to improve a website's SEO. This is done through the <\/span><b>analysis and extraction of data<\/b><span style=\"font-weight: 400;\"> related to each component on the site. Based on this, <\/span><b>it conducts an audit that includes<\/b><span style=\"font-weight: 400;\"> the following:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Analysis of all site titles and meta descriptions<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">H1-H6 Headers Review<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Discovery of duplicate and low-quality content<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Broken Link Detection<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Evaluation of internal linking and URL architecture<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Creating a sitemap.xml file based on crawl results<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">robots.txt Review<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">This software features a <\/span><b><i>free Lite<\/i><\/b><b> version<\/b><span style=\"font-weight: 400;\"> with a crawl limit of 500 URLs and other restricted functionalities. On the other hand, the <\/span><b>paid version<\/b><span style=\"font-weight: 400;\"> costs approximately <\/span><b>181 USD per year<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">15. <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\"><span style=\"font-weight: 400;\">Google Pagespeed Insights<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Pagespeed Insights is another one of the best free SEO tools provided by Google. Pagespeed Insights allows you <\/span><b>to check the performance of a website<\/b><span style=\"font-weight: 400;\"> based on the analysis of factors related to its <\/span><b>loading speed<\/b><span style=\"font-weight: 400;\">. It also focuses on the user experience and offers suggestions to improve the score obtained by correcting the errors found. The <\/span><b>score<\/b><span style=\"font-weight: 400;\"> provided by the tool ranges from <\/span><b>1 to 100<\/b><span style=\"font-weight: 400;\"> and is divided into three ranges: 0\u201349 (to improve), 50\u201389 (fair), and 90\u2013100 (good).<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Pagespeed Insights analysis uses <\/span><b><i>Lighthouse<\/i><\/b><span style=\"font-weight: 400;\">, an <\/span><b>automated open-source tool from Google<\/b><span style=\"font-weight: 400;\">. Its purpose is to improve the overall quality of web pages. So you can evaluate factors like performance, accessibility, progressive web apps, and more for mobile and desktop.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Tracking Tools<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">The following tools will help you review <\/span><b>your website's performance in search results<\/b><span style=\"font-weight: 400;\">. Thus, you will be able to monitor the positioning status of the site with respect to the keywords of interest.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">16. <\/span><a href=\"https:\/\/www.serpwoo.com\/\"><span style=\"font-weight: 400;\">SERPWoo<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Although it is not as popular, SERPWoo is a very effective tool for <\/span><b>monitoring keywords and analyzing rankings in search results<\/b><span style=\"font-weight: 400;\">. It has full functionalities for keyword research as well as keeping an eye on mentions of a brand online. It is an accurate <\/span><b>SEO ranking tracker<\/b><span style=\"font-weight: 400;\"> that provides daily ranking data to understand a website's performance in the SERPs. Additionally, it has its own <\/span><b>on-page SEO analysis tool<\/b><span style=\"font-weight: 400;\"> called <\/span><i><span style=\"font-weight: 400;\">Zora<\/span><\/i><span style=\"font-weight: 400;\"> to complement ranking tracking.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">It also provides users with help guides to understand how to use each of its features. In terms of cost, SERPWoo offers <\/span><b>plans from 49.95 USD to 299.95 USD monthly<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">17. <\/span><a href=\"https:\/\/whatsmyserp.com\/\"><span style=\"font-weight: 400;\">Whats My SERP<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">This tool allows you to track a website's ranking in the SERPs, <\/span><b>checking the top 100 results<\/b><span style=\"font-weight: 400;\"> for different keywords. Its <\/span><b>free version<\/b><span style=\"font-weight: 400;\"> includes <\/span><b>the monitoring of 10 keywords per day<\/b><span style=\"font-weight: 400;\">. It also has a feature to<\/span><b> monitor local SEO <\/b><span style=\"font-weight: 400;\">and results on mobile devices.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">On the other hand, What's My SERP generates PDF reports and provides data on search volume and cost per click. It also allows integration with Google Analytics and provides 24\/7 customer support. Its paid version <\/span><b>costs 4.99 USD per month<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Analytics tools<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">SEO analysis tools make it easy to <\/span><b>measure KPIs and metrics related to a website's traffic<\/b><span style=\"font-weight: 400;\">. In the same way, they inform us about the behavior of users with data such as the time spent on the site, the most visited URLs, and the access devices, among others. Here are two of the most commonly used SEO analytics tools:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11778,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/getlinko.com\/wp-content\/uploads\/2024\/03\/seo-tools-analytics-tools-1024x576.png\" alt=\"seo tools- analytics tools\" class=\"wp-image-11778\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">18. <\/span><a href=\"https:\/\/www.google.com\/analytics\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">This <\/span><b>free service from Google<\/b><span style=\"font-weight: 400;\"> is the most recognized and implemented for obtaining <\/span><a href=\"https:\/\/getlinko.com\/metricas-seo\/\"><span style=\"font-weight: 400;\">SEO metrics<\/span><\/a><span style=\"font-weight: 400;\"> and KPIs. It provides <\/span><b>data about traffic sources<\/b><span style=\"font-weight: 400;\">, demographics, access devices, location, and language. Additionally, it provides information on the number of new and returning users, average session duration, bounce rate, conversion rate, and more. In this sense, Google Analytics tells us <\/span><b>how users behave within a website<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Therefore, it is a fundamental tool to understand what is happening on the site and what the <\/span><b>opportunities are for improvement<\/b><span style=\"font-weight: 400;\">. It also allows<\/span><b> integration with other tools, <\/b><span style=\"font-weight: 400;\">such as Google Ads and Google Search Console.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">19. <\/span><a href=\"https:\/\/metrica.yandex.com\/\"><span style=\"font-weight: 400;\">Yandex.Metric<\/span><\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Yandex is a <\/span><b>free<\/b><span style=\"font-weight: 400;\"> alternative to Google Analytics that is used for <\/span><b>the comprehensive analysis of a website<\/b><span style=\"font-weight: 400;\">. Such is its popularity and effectiveness that it is the third most used web analytics service and <\/span><b>works on more than 8 million sites<\/b><span style=\"font-weight: 400;\">. Its features include <\/span><b>tracking traffic<\/b><span style=\"font-weight: 400;\">, users, sessions, behavior, technologies, and more. The tool works with <\/span><b>heat maps<\/b><span style=\"font-weight: 400;\"> that indicate which parts of the site attract the most attention and which are the weak points.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">In addition, it has an intuitive dashboard that allows users to quickly view the information and filter it by time intervals. It also has an <\/span><b>extension for Google Chrome<\/b><span style=\"font-weight: 400;\"> and a plugin for CMS such as WordPress, Drupal, Joomla!, Magento, and Shopify, among others.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Local SEO Tools<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Local SEO is the optimization actions in order to <\/span><b>improve the positioning in the local search results<\/b><span style=\"font-weight: 400;\">, that is, for specific locations. Here, the location of the users becomes a key factor in filtering and classifying the results. So, let's look at the tools:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">20. Google My Business<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">When it comes to free tools for local SEO, we can't leave out Google My Business, which belongs to the Google suite. It is a platform that allows a business to gain <\/span><b>greater visibility in the SERPs and Google Maps<\/b><span style=\"font-weight: 400;\">. Therefore, its implementation is of great relevance for businesses with physical points of service like restaurants, stores, etc. There, it is possible to create a company profile that has the following advantages:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Add contact information (phone, address, website, hours of operation, company description)<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Showcase products and services (Include photographs of the business)<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Receive ratings from users<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span style=\"font-weight: 400;\">Get Stats<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Thus, having a profile on Google My Business increases the chances of positioning yourself in a specific location. Clearly, all of this focused on keyword research and supported the other SEO actions.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Final Words<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">There is no doubt that the use of SEO tools to support the organic positioning process is crucial for its success and effectiveness. Not only because they allow you to measure and extract key data about a website but also because they are the vehicle to analyze the information and propose improvement actions based on the results. Now that you know what SEO tools are, examine them and decide which ones to use within your strategy.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">But before you go, tell us which ones you are already using. Are there any that you didn't know about? Let us know in the comments.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[157],"tags":[163,164],"class_list":["post-11940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","tag-seo-en","tag-web-positioning"],"acf":[],"_links":{"self":[{"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/posts\/11940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/comments?post=11940"}],"version-history":[{"count":0,"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/posts\/11940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/media\/4497"}],"wp:attachment":[{"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/media?parent=11940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/categories?post=11940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getlinko.com\/en\/wp-json\/wp\/v2\/tags?post=11940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}